On this course, you’ll get to grips with the main concepts of effective user-centred content design.

You’ll develop your skills and confidence in designing content that is accessible, backed by user research and written in plain English.

As you explore the role of the content designer, you’ll learn the value of journey mapping and prototyping and how to use data to improve and iterate your content.

You’ll also learn how content designers work across government and the public sector, and have the opportunity to exchange tips and best practice with other learners on the course.

Who will you learn with?

Jane Wilkinson

Content Designer, Department for Work and Pensions. Part of the cross-government content community. GDS Content Campus peer learning alumna. Training and workshop designer.

 

Nigel Jones

Lead content designer at HM Prisons and Probation Service. Content design trainer.

 

 

Who developed the course?

Government Digital Service

The Government Digital Service (GDS) leads the digital transformation of government.

We work with departments to help them with their own transformation, building platforms, standards, and digital services. Together, we work to make public services simpler and better.

We are agile and put user needs first.

We run GOV.UK – the best place to find government services and information. We also build platforms like GOV.UK Verify, GOV.UK Notify and GOV.UK Pay.