#BU-02-56 Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace
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- Course level: All Levels
About Course
EIT FoodDescription
Discover how to manage intellectual property in the food industry
Please note this course runs without facilitation
Your company’s Intellectual Property (‘IP’) is one of your greatest assets, providing a powerful competitive advantage in the global marketplace.
On this course, you’ll find out how to manage and safeguard your company’s IP. You’ll learn how to evaluate expected sources of problems, use patents and trademarks, and navigate the world of start-ups and SMEs.
You’ll also be equipped to promote best practices in IP management within your company.
What topics will you cover?
- Introduction to intellectual property management
- Ways to protect intellectual property in relation to food products
- Patents, Trademarks & Taste and smell marks
- Design protection
- Effective intellectual property protection on local and international markets
Who will you learn with?
I am an attorney – at – law and a PhD student at the Faculty of Management, University of Warsaw, engaged in the EIT Food projects especially referring to the IP issues.
Christopher L. Tucci is Professor of Management of Technology at the Ecole Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair in Corporate Strategy & Innovation. Twitter @cltucci
I work in External Innovation at PepsiCo.
Who developed the course?
EIT Food is Europe’s leading food innovation initiative, with the aim to create a sustainable and future-proof food sector.
What Will I Learn?
- Identify value and importance of intellectual property management in food sector industry, especially if you are engaged in start-ups or SMEs
- Evaluate limitations and expected sources of problems appearing when intellectual property is poorly managed
- Perform to make wise decisions about effective intellectual property protection on local and international markets
- Contribute in increasing food sector growth through newly obtained intellectual property management skills
- Engage in promoting best practices in protecting intellectual property among food managers and executives, especially those engaged in start-ups and SMEs
Topics for this course
Intellectual property vs real property
Intellectual property vs real property00:05:46
How often do you have to stop others from copying your ideas?
Why do governments recognize IP?
Sword and shield (threats and opportunities)
The course is very well explained in terms of how to protect intellectual property rights related to food, as well as in terms of patents, trademarks, taste and smell markers.
The entire course learns how to assess the expected source of the problem, use patents and trademarks, and navigate the world of startups and smes. I like this course very much.
The course taught us a lot about how to manage and protect the intellectual property of our own companies.
This course allows me to understand how to manage intellectual property in the food industry. Now intellectual property is very important and this course is worth learning.
Material Includes
- Official Certificate
Tags
Target Audience
- This course would be of value to professionals in the food and drink industry - particularly those working in (or with) start-ups and SMEs.