#BU-04-03 Innovation: the Fashion Industry
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- Course level: All Levels
About Course
University of LeedsDescription
Discover how innovation drives the fashion industry
Innovation is at the heart of the fashion industry. From developing new types of fabric and clothing materials to innovation in marketing and advertising, the industry constantly moves forward to remain competitive and relevant.
On this course, you will use that fashion retailer, Marks & Spencer, as a case study. You’ll learn how it has been a key fashion innovator, introducing new clothing materials that make our lives easier and more comfortable.
You’ll also choose an item of your own clothing to study, to see how evidence of innovative developments in the fashion industry can be found in our own wardrobes.
What topics will you cover?
- An overview of innovation: defining different types and levels
- Case study: incremental innovation at M&S
- Innovation in fashion advertising
- Fashion innovation outside the retail industry
- How to create an educational video
Who will you learn with?
Hi, I’m a Senior Teaching Fellow at the Univesity of Leeds. My areas of interest are based around the subject of design. Key areas are innovation, creativity and employability.
Who developed the course?
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
What Will I Learn?
- Explore the different types of innovation and discuss examples of each.
- Identify the three levels of innovation: incremental, radical, and disruptive.
- Discuss the different types and levels of innovation in the fashion industry.
- Evaluate the way in which clothes were marketed in the 1950s compared to today.
- Explore future directions in fabric and garment innovation and discuss technologies which have impacted on innovation in the fashion industry.
- Research and report on the history and development of an item of clothing.
- Record the history and development of your chosen clothing item.
- Share and discuss your research with fellow learners.
Topics for this course
Exploring fashion innovation
Welcome to the course
Thinking about fashion innovation
Case study: incremental innovation at M&S
Summary
There’s a lot to learn and it’s good.
As a fashion icon, I think this course is a very good case study, and it is worth everyone's learning.
I am a person who likes fashion very much. I think fashion is not invariable, but it needs constant innovation. This course is very good, and I like it very much.
I knew that fashion proportion was something I needed to improve on as I had been using templates for a while to compensate for my lack of skill, but I wanted to improve and do better. "Practice makes permanent", and with that I will continue working on figure drawing.
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Target Audience
- This course is designed for anyone with an interest in fashion innovation, particularly with regard to the development of new clothing materials and types of fabric, as well as advertising.
- It will serve as a useful introduction to those considering work in the fashion industry and will give school and college students a taster of undergraduate study as part of the University of Leeds’s Going to University collection.