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#BU-02-86 Digital Skills: Social Media

  • Categories Business
  • Duration 20h
  • Total Enrolled 0
  • Last Update September 16, 2021

About Course

Accenture

Description

Learn how to effectively use social media for business

What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.

You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Explore the world of social media management

If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.

Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.

Develop your social media skills

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.

Discover some social media top tips

To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.

As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.

Who developed the course?

Accenture logo

Accenture

Accenture Digital Skills is an interactive series of courses that help and prepare people to build the digital skills necessary to gain a job or start a business.

What Will I Learn?

  • Explain what Social Media is
  • Describe how it can be used to build a brand
  • Explain what target groups are
  • Identify social media channels
  • Explain tips for messaging
  • Describe the role of a Social Media Manager
  • Identify Social Media Management tools

Topics for this course

18 Lessons20h

Getting started?

Welcome to the Social Media course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.
Welcome to the course ARTICLE
Protecting yourself online ARTICLE
Meet the team ARTICLE
Introduction to Week 1 ARTICLE

Introduction to social media?

This activity introduces you to social media, what it is and why it is important to develop your own brand.

Social media journey?

Learn about the journey you should go on to create a social media presence that’s appropriate for business.

Reflecting?

Take a moment to reflect on what you've learnt about digital, and share with other learners!
$29

Material Includes

  • Official Certificate

Target Audience

  • This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.