#BU-02-13 Digital Product Management
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- Course level: All Levels
About Course
Darden School of Business, University of VirginiaDescription
Get digital product management training for the modern workplace
As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.
On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.
You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.
You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.
What topics will you cover?
- How to successfully manage your product
- How to focus your work using modern product management methods
- How to manage new products and explore new product ideas
- How to manage and amplify existing products
Who will you learn with?
I’ve been an entrepreneur (5x) and intrapreneur (1x). Currently teaching @DardenMBA and coaching product teams. Keynote speaker in all my inner monologues.
Who developed the course?
The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.
What Will I Learn?
- Investigate how to create the actionable focus to successfully manage your product
- Develop the skills to focus your work using modern product management methods
- Explore new product ideas and how to manage new products
- Identify how to manage and amplify existing products
Topics for this course
Welcome to the course!
Tomorrow’s product manager00:03:00
Course overview, material, and requirements
Get to know your classmates
The #Winning PM
Many Areas, One Focus
It was good experience learning this thing.
As a company manager, it is important to successfully manage one's own products, and this course gave me an insight into how to make better decisions for my products and into my customer experience. It's good.
This course has helped me a lot in my work, helping me manage new products and explore new product ideas.
I thoroughly enjoyed this course. It captured my interest from the beginning. The ideas were well planned out and easy to digest.
Material Includes
- Official Certificate
Requirements
- Some familiarity with software development and product management is helpful, but not required.
Tags
Target Audience
- This course is designed for anyone interested in a career in product management.
- It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.