#BU-04-22 Digital Media Analytics: Using ‘Listening Data’
About CoursePurdue University
Learn how you can use social listening tools
On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.
You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.
I am a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. My research interests include pedagogy and social media interaction.
Who developed the course?
What Will I Learn?
- Develop advanced methods to extract and analyse data from social media
- Identify how API’s can be used to get relevant data to create actionable business insights
- Explain the differences between mobile analytics and other digital analytics
- Apply API marketing strategies effectively
- Describe how mobile marketing strategies work
Topics for this course
GETTING TO KNOW YOU DISCUSSION
INTRODUCING APIS VIDEO (02:03)00:02:6
APIS AS POWERFUL TOOLS ARTICLE
DEMYSTIFYING APIS ARTICLE
HOW APIS WORK ARTICLE
DISCUSSING APIS DISCUSSION
ADDING YOUR OWN APIS TO YOUR APPLICATION ARTICLE
STRATEGIES TO GET MORE TRACTION ON YOUR APIS ARTICLE
VIDEOS FOR YOUR ORGANISATION DISCUSSION
NODEXL: APIS IN ACTION ARTICLE
DISCUSSION ON APIS DISCUSSION
Reflections and Looking Ahead
WRAPPING UP AND LOOKING AHEAD ARTICLE
This course is really awesome and very helpful.
I'm really happy with this!! Being new to field of data science and analytics, this course covers all the fundamentals.
I've learned a lot from this course although it took time for me to finished it because there is so much information presented in this course.
Great course for people who are looking to grow using digital marketing industry,awesome explanations for each lesson.
As an absolute new beginner, who has no idea of Digital Marketing space; I really find this course useful.
There is no doubt that this course was amazing. I got to learn every single aspect about digital marketing which gonna help me further in this field.