#IT-04-24 Digital Media Analytics: Paid Media
About CoursePurdue University
Ensure your social media campaigns are effective
On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.
- Introduction to Paid media
- How can a business benefit from using Paid media
- Social media advertising and returns on investment
- Google Adwords
- Facebook Ads
- Twitter Ads
- Youtube Ads
- Using keywords
- Differences between campaign, ad set, and ad
Who developed the course?
One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.
What Will I Learn?
- Design and deploy a social media ad
- Assess the effectiveness of a social media ad
- Summarise how to strategically plan a social media advertising campaign
Topics for this course
Welcome to the course
Benefitting from paid media
Using Paid Media
Using Google Ads
Getting Started with Google Ads
Google Ads Metrics00:07:59
Google Ads Fundamentals
Interpreting Facebook Ads00:02:32
Creating effective Facebook ads
Paid advertising platforms
Reflections and Looking Ahead
Wrapping Up and Looking Ahead
In this era of social media advertising, this course will teach us about Google ads, Facebook ads, Twitter ads, and Youtube ads, and teach us how to use keywords. It's really a practical lesson.
Throughout the course we learned about the richness and depth of the data provided by Google tracking and how to use Google analysis to enable our own sites to track the data. It's really nice.
In this course I learned how social media activities affect my site and how to make my site capture more social media buzz.
In this course, I learned how to keep a close eye on my social media advertising campaign and how to implement, improve and expand it. The truth benefits a lot.