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#IT-04-24 Digital Media Analytics: Paid Media

  • Categories Autumn SaleIT
  • Duration 12h
  • Total Enrolled 7
  • Last Update August 18, 2021

About Course

Purdue University


Ensure your social media campaigns are effective

On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

What topics will you cover?

  • Introduction to Paid media
  • How can a business benefit from using Paid media
  • Social media advertising and returns on investment
  • Google Adwords
  • Facebook Ads
  • Twitter Ads
  • Youtube Ads
  • Using keywords
  • Differences between campaign, ad set, and ad

Who developed the course?

Purdue logo

Purdue University

One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.

What Will I Learn?

  • Design and deploy a social media ad
  • Assess the effectiveness of a social media ad
  • Summarise how to strategically plan a social media advertising campaign

Topics for this course

11 Lessons12h

Welcome to the course?

Everywhere you look, there seems to be a Google ad, a Facebook ad, or a YouTube ad. How can your business strategically plan a paid social media advertising campaign to drive more business to your site?
Benefitting from paid media
Using Paid Media

Using Google Ads?

Google ads appear in Google search results. How can you design and deploy an effective Google ad to make the most of your paid media?

Facebook Ads?

Facebook is a great social media platform to connect with the people who will love your business. Creating effective ads within your budget, monitoring and tracking them will help generate business for your organisation.

Reflections and Looking Ahead?

You’re that much closer to designing, creating and running effective Google and Facebook ads. With their massive reach, you’ll connect to audiences that are interested in your products and services.

Student Feedback


Total 4 Ratings

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In this era of social media advertising, this course will teach us about Google ads, Facebook ads, Twitter ads, and Youtube ads, and teach us how to use keywords. It's really a practical lesson.

Throughout the course we learned about the richness and depth of the data provided by Google tracking and how to use Google analysis to enable our own sites to track the data. It's really nice.

In this course I learned how social media activities affect my site and how to make my site capture more social media buzz.

In this course, I learned how to keep a close eye on my social media advertising campaign and how to implement, improve and expand it. The truth benefits a lot.


Material Includes

  • Official Certificate


  • To make the most of this course, you will need to: ensure you have a Google account to make use of Google analytics. It is helpful if you have access to a business Facebook, Twitter, and Youtube account. You will also need to use a laptop or desktop computer. You will also need to know some technology.

Target Audience

  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.