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#BU-04-63 Demystifying Entrepreneurship: How to Think Like an Entrepreneur

  • Categories Business
  • Duration 12h
  • Total Enrolled 13
  • Last Update December 19, 2020

About Course

Coventry University


Learn to be more entrepreneurial by finding out how entrepreneurs think and work

While entrepreneurship is closely linked with the start-up process, risk and venture creation, this course will introduce you to the concept of entrepreneurialism. You will explore the intention to behave in an enterprising way and how this is shaped by specific contexts. You’ll challenge key concepts, such as enterprise, innovation and leadership. The aim of this course is to assess your own skills, capabilities and aspirations, in order to reflect upon the type of entrepreneur you are or would like to be.

What topics will you cover?

  • Differentiate between entrepreneurship, enterprise and entrepreneurialism
  • Explore different types of entrepreneur and entrepreneurial practice
  • Explore entrepreneurial archetypes
  • Consider the history and evolution of the entrepreneur: from economic construct to social construct

Who will you learn with?

Joan Lockyer

I am the Director of Education and a Professor in Entrepreneurship at Coventry University’s International Centre for Transformational Entrepreneurship. I have also worked in industry and consultancy.


Gideon Maas

Prof Maas is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Has broad international business and academic experiences in various countries.


Matt Mount

Dr Matt Mount (Ph.D) is Assistant Professor of Strategy and Innovation at Deakin Business School. He is an expert in the area of strategy and innovation processes.



Colin Higgins

Dr Colin Higgins is an Associate Professor in Management at Deakin University and also leads Deakin’s Global Courses. He teaches strategy and researches how companies engage with sustainability



Who developed the course?

Coventry University logo

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

What Will I Learn?

  • Investigate the differences between a wide range of entrepreneurial types
  • Explore the range of roles and functions of the entrepreneur
  • Identify a range of entrepreneurial characteristics
  • Explore your own entrepreneurial mindset and characteristics
  • Reflect upon what type of entrepreneur you are or would like to be

Topics for this course

11 Lessons12h

What is an entrepreneur??

This course you will explore what entrepreneurship looks like and what influences our perception of it.
What makes someone an entrepreneur?
Two world-class universities have come together for you
Getting the most out of your learning
Welcome to demystifying entrepreneurship00:01:42
The blind men and the elephant00:02:58

Perspectives on entrepreneurship?

Explore how different disciplines view entrepreneurship differently - and what they agree on.

What does your personality say about you as an entrepreneur??

Explore your own entrepreneurial profile.

Student Feedback


Total 5 Ratings

4 ratings
1 rating
0 rating
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0 rating

The course content was simple and easy to follow. There were sections that explained terms and ideas so it could be understood easily.

excellent course made even better by having the opportunity to discuss views and ideas with others on the course. Recomended

Good content. Very well structured. Easy to follow and implement.

This course was very hands on and straight to the point. It was engaging and allowed me to learn and relate the knowledge to my own experiences and situation. It was also very motivating, well written and easy to follow. It was also very different from the other courses I have accessed.

This was a good course to make you think about your own strengths and personality and how you fit in to the entrepreneurial ladder.


Material Includes

  • Official Certificate

Target Audience

  • This course is designed for individuals who are interested in social activism, those who want to manage their team to create efficiencies and looking to ‘future-proof’ themselves. You might be interested in this course if you are new to the technological landscape and want to fill the gaps in your skillset or are interested in creating change. No previous experience is necessary.