#BU-02-50 Strategy as a Process and Measures of Success: An Introduction

  • Categories Business
  • Duration 11h
  • Total Enrolled 8
  • Last Update September 30, 2020

About Course

Coventry University


Explore the impact of time, risk and resource commitment on strategy

Do you know what strategy really is? On this introductory course, you will have the opportunity to demystify the theory and practice of strategy.

You will understand what organisations are and define key concepts in organisational performance and the setting of standards. Reflect on the impact of strategic decision-making and identify the influence of stakeholders in the overall process.

What topics will you cover?

  • Introduction to strategy and the organisation
  • Organisational purpose and stakeholders
  • Competitive failure and success
  • Assessing failure and success

Who will you learn with?

Dr Adah-Kole Onjewu

Dr Onjewu lectures in business strategy at Coventry University with research interests in transformational strategies, entrepreneurship, international business and the fourth industrial revolution


Navami Leena

A lecturer in Coventry University’s School of Strategy and Leadership. Navami Leena’s research interests are in leadership, public health, health policies, healthcare leadership and management.


Tega Akpobi

Tega is an assistant professor and course director for BA International Business course at Coventry Business School



Who developed the course?

Coventry University logo

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

What Will I Learn?

  • Reflect on strategic decisions as a process
  • Identify the interests and influence of stakeholders
  • Model and design measures of organisational performance
  • Assess the difference between strategic and non-strategic decisions

Topics for this course

10 Lessons11h

Introduction to strategy and the organisation?

In this activity, we explore the concept of strategy within the context of what organisations are and how they operate.
What is an organisation?
The concept of bounded rationality
Organisational culture
Organisational configuration
Strategy – nature, pathway and characteristics
Strategic management process00:13:07

Organisational purpose and stakeholders?

In this activity, we examine perspectives on stakeholders and their impact on strategy.

Student Feedback


Total 4 Ratings

3 ratings
1 rating
0 rating
0 rating
0 rating

This course was a life saver for my Strategic Management module at university.

Very exciting and interesting information that will help me to understand the marketing.

The course is good to provide insight for the correct formula in developing and improving businesses.

It's a good match . I am taking courses on leadership and diversity , so its very helpful.


Material Includes

  • Official Certificate

Target Audience

  • This course is for anyone interested in the nature and practice of long-term strategic decision-making.
  • Please note that the individuals listed below in the “Who will you learn with” section may be subject to change.