#BU-03-58 Macro Environmental Analysis and Business Strategy: An Introduction
About CourseCoventry University
Understand how macro environmental factors influence business strategy
What is strategy, and how does the macro environment influence a firm’s strategy formation?
Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.
You will have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
What Will I Learn?
- Demonstrate a good understanding of the concept of strategy
- Explain the concepts of a Macro environment
- Explore the effects of globalisation on a firm’s strategy
Topics for this course
Welcome to the course
Welcome to Environmental Scanning and Business Strategy: An Introduction00:02:45
What is strategy?
Origin of strategy
What is the origin of strategy?
Sun Tzu: the battle for competitive advantage
Globalisation and its impact on strategy
What is globalisation?
Barriers to globalisation
The benefits and costs of globalisation for business
My favorite part of the course is the analysis of the benefits and costs of globalization, as well as the drivers of globalization, which are very good, and I would recommend this course.
Globalization is now in everything you do, discussing strategy and the concept of globalization, and studying the macro environment in detail, using a series of in-depth case studies to help determine how a company should position itself in a global environment. This is important, and the course is well worth learning.
This course begins with the definition of strategy and then leads us to discuss the influence of macro environmental factors on strategy. It was taught layer by layer, rhythmically and easily understood.
This course gives us a deep understanding of how macro environmental factors affect business strategy. Let me know what is strategy? How does macro environment affect the formation of corporate strategy? Not bad.