#BU-04-48 Local SEO: A Definitive Guide to Local Business Marketing
About Course
ClickSliceDescription
Get practical insights into how to improve your business’ online marketing
Watch as search engine optimisation (SEO) expert Joshua George at Clickslice optimises a local business website in real-time.
Identify how to optimise your business’ SEO
On this course, you’ll learn tips and tricks you need to get your website ranking by following an expert as he works his magic, ending the course by showing you the website he’s been working on – now on the first page of Google.
Being able to rank on Google can be key to making your business a success. According to the search giant, 20% of searches on its platform are for local businesses – people looking for shops or services in their area.
Learn how to build backlinks and use keywords
You’ll learn the theory behind good local SEO, before going on to get practical tips and tricks to help your business’ search ranking and online marketing.
This case study will let you learn the essentials of good SEO – including how to build backlinks, how to find the best keywords, how Google ranks sites, and how to come up with great content ideas.
At the end of the course, you’ll see the business’ SEO transformed – with the site now on the first page of Google.
What topics will you cover?
- Keyword Research
- Creating Content For Your Website
- Google My Business
- Citations
- Onpage SEO
- Page Speed & Hosting
- Link Building
- Reviews
- CRO (Conversion Rate Optimisation)
- Tracking Your Results
Who will you learn with?
Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.
Who developed the course?
ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.
What Will I Learn?
- Demonstrate how to position a local business website onto the first page of Google.
- Explore how to find the best keywords to target for a local businesses
- Explore how to build high quality backlinks
- Improve your understanding of how Google ranks websites
- Explore how to come up with tons of content ideas for your local website
Topics for this course
Local SEO – The Basics
Local SEO Assumptions
What We’re Going To Cover In This Activity
What Is Local SEO and Why Is It Important?
Map Pack Vs Organic Results00:01:25
The Two Elements That Make Up a Local SEO Campaign00:01:05
Keyword Research
Creating Content For Your Website
I appreciate you so much, I am sure that is going to help me a lot, within our local business industry in my region.
This course was really helpful in understanding SEO principles and how they are crucial for local businesses who want to rank high in Google.
Full of useful information, clear instructions & giving me lots to work on and think about to improve my SEO for my local business.
This is a great course and I learned a lot from it. Loads of useful tips that have made me feel a lot more confident about working with SEO.
Material Includes
- Official Certificate
Tags
Target Audience
- This course will benefit anyone interested in learning local SEO and potentially starting up their own local business in the future. It would also appeal to anyone who currently has a local website and wants to rank it onto the first page of Google.