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#BU-02-04 How to Create Great Online Content

4.50(4)

#BU-02-04 How to Create Great Online Content

  • Categories Business
  • Duration 12h
  • Total Enrolled 7
  • Last Update September 15, 2020

About Course

University of Leeds

Description

Master the art of creating successful online content for your business

What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.

You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.

You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.

Finally, you’ll learn how to structure a content plan to respond to a specific brief.

 

Who will you learn with?

Meg Pickard

Meg Pickard

Digital content/community/ transformation consultant, facilitator and trainer with 22+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

 

 

Who developed the course?

University of Leeds

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

 

What Will I Learn?

  • Interpret the messaging and intention behind online content
  • Evaluate the use of tone and language in communication
  • Describe how various media formats are used to create compelling online content
  • Identify suitable content format for a particular purpose
  • Describe key considerations for creating online content in a variety of media
  • Apply suitable tones and techniques to communicate a message effectively

Topics for this course

12 Lessons12h

What does online content mean to you??

These first steps get you started thinking about content. You’ll explore what makes good content, and how to use language, tone and style to help deliver your content’s objectives.
Welcome to the course00:01:32
Introduce yourself

What is the purpose of your content??

In this activity, you will look at how content can help achieve objectives and influence audience behaviour and sentiment.

Language and tone in online communication?

In this activity, you’ll explore how language can be used creatively to develop or deliver on a particular tone. You’ll also see how style matters, especially in longer form content.

Matching your content and message with the context?

These steps explore how businesses make sure they use the right content to suit their audience, to convey the right message and to achieve the right results.

Summary?

In these steps, we bring Week 1 to a close and review what we have learned so far. You will also look ahead to the final week of the course.

Student Feedback

4.5

Total 4 Ratings

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AK

Its a short & crisp course on content marketing & is quite useful as a foundation course. The narration is quite clear & its interesting throughout.

TB

I learned how to write online content skillfully, and yes, I enjoyed the course.

BC

Thank you for providing us with creating successful online content for our business. Truly effective online content is very important for a company when we make the website.

AB

I liked this course. I thought the insights we're really practical and very up-to-date and I found it very flexible to be able to dip in and out and pick up bite sized chunks as and when I could manage.

$29

Material Includes

  • Official Certificate

Tags

Meg Pickard University of Leeds

Target Audience

  • This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
  • This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
  • The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
  • You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.