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#BU-02-87 Digital Skills: Web Analytics

  • Categories Business
  • Duration 20h
  • Total Enrolled 0
  • Last Update September 16, 2021

About Course



Explore the world of web analytics and develop skills to grow your career

What is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business.

You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.

Examine the importance of business analytics

As you work your way through the course, you’ll focus on how organisations and individuals can benefit from learning analytics.

Running a successful online business often requires a good working knowledge of web analytics, and here you’ll look at some of the essential processes for measuring objects and outcomes. You’ll also learn how web analytics skills can help you to continually improve your product or business.

Discover the power of web analytics tools

You will discover the powerful ways analytics tools can be used, examining concepts including segmentation and benchmarking, and exploring the five steps to creating a measurement plan. You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving.

Learn the basics of how to use Google Analytics

As you round off the course, you will learn how to apply web analytics in a business setting, looking particularly at Google Analytics for beginners. You’ll learn how to use Google web analytics for a variety of business-related tasks

What topics will you cover?

  • Explore different types of analytics and why they are important for business
  • Review the processes, including measuring objectives and outcomes, to continually improve your product or business


Who developed the course?

Accenture logo


Accenture Digital Skills is an interactive series of courses that help and prepare people to build the digital skills necessary to gain a job or start a business.

What Will I Learn?

  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool

Topics for this course

13 Lessons20h

Getting started?

Welcome to the Web Analytics Course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.
Welcome to the course ARTICLE
Protecting yourself online ARTICLE
Meet the team ARTICLE
Introduction to Week 1 ARTICLE

Introduction to analytics?

In this activity we will learn what analytics is, look at the different types and find out how they are important for businesses.

Web analytics processes?

We will identify the importance of having measurable outcomes and measurement plans, and learn how to use analytics for continual improvement.


Take a moment to reflect on what you've learnt about digital, and share with other learners!

Material Includes

  • Official Certificate

Target Audience

  • This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. If you want to learn the basics of web analysis, as well as how to use Google Analytics, this is the ideal opportunity. No prior experience or qualifications required.