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#BU-02-84 Digital Skills: Retail

  • Categories Business
  • Duration 26h
  • Total Enrolled 0
  • Last Update September 16, 2021

About Course



Understand how digital technology is changing retail

Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the increasing impact of connected devices and automation.

You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.

What topics will you cover?

Retail in the digital age and creating new customer experiences

Who developed the course?

Accenture logo


Accenture Digital Skills is an interactive series of courses that help and prepare people to build the digital skills necessary to gain a job or start a business.

What Will I Learn?

  • Describe how digital has created new ways for retailers and customers to connect
  • Describe how digital can help retailers improve customer experience
  • Explain what omni-channel means and understand the new channels digital enables
  • Explain the increasingly important role that digital marketing and social media are playing in retail
  • Describe how digital enables retailers to give their customers a more personalised experience

Topics for this course

19 Lessons26h

Getting started?

Welcome to the Retail Course. First, let’s look at staying safe online, and how you will be recognised for completing the Course.
Welcome to the course ARTICLE
Protecting yourself online ARTICLE
Meet the team ARTICLE
Introduction to Week 1 ARTICLE

Retail in the digital age?

We will focus on how digital has changed customer expectations and the way that retailers connect with customers.

Creating the new customer experience?

We will look at customer experience and how digital is creating new and improved experiences for the customer.

Material Includes

  • Official Certificate

Target Audience

  • his course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
  • Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.