#BU-02-85 Digital Skills: Digital Marketing
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- Course level: All Levels
About Course
AccentureDescription
Learn to use digital marketing to grow your career or business
Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.
What topics will you cover?
How to use digital marketing
- Introduction to digital marketing
- Display and pay-per-click advertising
Who developed the course?
Accenture
Accenture Digital Skills is an interactive series of courses that help and prepare people to build the digital skills necessary to gain a job or start a business.
What Will I Learn?
- Describe what digital marketing is
- Explain why digital marketing is important for businesses
- Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
- Explain how the different digital marketing methods can deliver value to businesses
- Identify the key features that should be included in a digital marketing strategy
Topics for this course
16 Lessons26h
Getting started
Welcome to the Digital Marketing course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.
Welcome to the course ARTICLE
Protecting yourself online ARTICLE
Meet the team ARTICLE
Welcome to Week 1 ARTICLE
Introduction to digital marketing
In the first activity we will learn what digital marketing is all about, why it is important for businesses, and explore some digital marketing strategies.
Display advertising
We will now explore one of the advertising methods used in digital marketing called banner advertising.
Pay per click advertising
Now we will learn about another method of digital marketing called pay per click advertising.
Reflecting
Take a moment to reflect on what you've learnt about digital, and share with other learners!
$29
Material Includes
- Official Certificate
Tags
Target Audience
- This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.