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#BU-02-85 Digital Skills: Digital Marketing

  • Categories Business
  • Duration 26h
  • Total Enrolled 0
  • Last Update September 16, 2021

About Course



Learn to use digital marketing to grow your career or business

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

What topics will you cover?

How to use digital marketing

  • Introduction to digital marketing
  • Display and pay-per-click advertising

Who developed the course?

Accenture logo


Accenture Digital Skills is an interactive series of courses that help and prepare people to build the digital skills necessary to gain a job or start a business.

What Will I Learn?

  • Describe what digital marketing is
  • Explain why digital marketing is important for businesses
  • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
  • Explain how the different digital marketing methods can deliver value to businesses
  • Identify the key features that should be included in a digital marketing strategy

Topics for this course

16 Lessons26h

Getting started?

Welcome to the Digital Marketing course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.
Welcome to the course ARTICLE
Protecting yourself online ARTICLE
Meet the team ARTICLE
Welcome to Week 1 ARTICLE

Introduction to digital marketing?

In the first activity we will learn what digital marketing is all about, why it is important for businesses, and explore some digital marketing strategies.

Display advertising?

We will now explore one of the advertising methods used in digital marketing called banner advertising.

Pay per click advertising?

Now we will learn about another method of digital marketing called pay per click advertising.


Take a moment to reflect on what you've learnt about digital, and share with other learners!

Material Includes

  • Official Certificate

Target Audience

  • This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.