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4.60(5)

#BU-02-71 Create a Social Media Marketing Campaign

About Course

University of Leeds

Description

Discover the key features and platforms for an effective social media campaign

The impact of social media on business, society, entertainment and politics is undeniable.

Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.

The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

 

What topics will you cover?

  • Discover the components that make up a social media campaign
  • Identify the strengths and drawbacks of the different social media platforms
  • Create and measure the success of a social media marketing campaign
  • Explore how to identify the target audience through the use of personas
  • Explore the difference between paid and organic social media marketing

Who will you learn with?

Meg Pickard

Digital content/community/ transformation consultant, facilitator and trainer with 22+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

 

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

What Will I Learn?

  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign

Topics for this course

15 Lessons22h

Welcome?

Welcome to the course, overview of course content and activities and introduction to core case studies.
Welcome to the course VIDEO (01:27)00:01:27
Introduce yourself ARTICLE
The developing role of social media ARTICLE
Meet learners like you ARTICLE

Social media strategy?

What is strategy and how does it help with professional social media activity? In this activity, you will explore social media strategy, planning campaigns and setting goals.

Targeting and engaging with audiences?

In these steps, you’ll see how defining and targeting a specific audience is a key part of any social media campaign.

Reaching your audience?

In this activity, you will see how identifying the audience is key, but finding and getting your messages seen by them can be a challenge. The following steps will explore ways to reach audiences on social media.

Summary?

These steps bring the course to a close.

Student Feedback

4.6

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I definitely learned some very helpful tips in this course.

The overall course is good, extremely beginner, and does help you with starting out on Social Media.

It was not until I took this course that I realize that I had only scraped the surface on using social media as a business and personal means of communicating.

I have not tried it yet, but the steps and information is valuable.

This course was very thorough and easy to understand. There were many parts of different social media I was unaware of and now I have the knowledge I need to use the social media that will help me best with my business. Thank you!!

$29

Material Includes

  • Official Certificate

Target Audience

  • This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
  • This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
  • The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.