#BU-02-71 Create a Social Media Marketing Campaign
About Course
University of LeedsDescription
Discover the key features and platforms for an effective social media campaign
The impact of social media on business, society, entertainment and politics is undeniable.
Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.
The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.
What topics will you cover?
- Discover the components that make up a social media campaign
- Identify the strengths and drawbacks of the different social media platforms
- Create and measure the success of a social media marketing campaign
- Explore how to identify the target audience through the use of personas
- Explore the difference between paid and organic social media marketing
Who will you learn with?
Digital content/community/ transformation consultant, facilitator and trainer with 22+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.
Who developed the course?
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
What Will I Learn?
- Describe a social media strategy and its components
- Identify a target audience and how to reach them
- Describe the difference between paid and organic reach
- Evaluate appropriate metrics for a successful campaign
- Explain the role of timelines in a social media marketing campaign
- Produce a strategy and sample content for a social media marketing campaign
Topics for this course
Welcome
Welcome to the course VIDEO (01:27)00:01:27
Introduce yourself ARTICLE
The developing role of social media ARTICLE
Meet learners like you ARTICLE
Social media strategy
Targeting and engaging with audiences
Reaching your audience
Summary
I definitely learned some very helpful tips in this course.
The overall course is good, extremely beginner, and does help you with starting out on Social Media.
It was not until I took this course that I realize that I had only scraped the surface on using social media as a business and personal means of communicating.
I have not tried it yet, but the steps and information is valuable.
This course was very thorough and easy to understand. There were many parts of different social media I was unaware of and now I have the knowledge I need to use the social media that will help me best with my business. Thank you!!